Also, 82% of that revenue came that year’s NCAA college basketball tournament. Which why a particular new rule they handed down is fascinating.
Throughout history, when a regime was falling, that regime would always try to hang on to power with some drastic measure. This “Rich Paul” rule that requires agents to have a bachelors degree to advise college basketball players who declare for the draft is that drastic action. Honestly its not the rule that bothers me.
It’s the hypocrisy.
For years the NCAA has sold this notion of doing what was best for the student-athlete so that they can be set up for success to go pro in something other than sports. Their words, not mine. However, they could care less if they graduate. They instead cash checks from major TV network deals so they can keep their comfortable lives while they tell student-athletes that asking for cream cheese on a bagel or gifts from a wedding registry are impermissible benefits. Yeah, I’m sure that $8.8 billion (there’s that b-word again) extension they signed with CBS to broadcast the tournament(Source: SB Nation) is going to go to some annuity players can draw from once they graduate from college.
Hey, there’s a thought!
But they are looking out for the student-athlete? Please, miss me with all of that. Now, they are limiting the options to find an agent that they feel comfortable with and have more control over their lives once they leave campus. They know that many of these kids are not going to graduate, or at least not in four years. As long as they can exploit them while they have them, that’s all that matters to them.
However, you can’t blame the NCAA. The call to pay athletes has gotten louder in recent years. Current players are calling them out and while past players are suing for the use of their likeness. Also legislation has passed in the state senate of California that would permitt student-athletes at California institutions to receive compensation from their name, image, or likeness that the NCAA is currently fighting(Source: USA Today)
Plain and simple, the NCAA is a cartel ran by its executives, college presidents, and athletic directors. College players are going to get paid. It’s only a matter of time. Will the NCAA go the way of the Roman Empire and dinosaurs? I don’t think so. However, the way it currently looks will drastically change. So I look forward to the next rule the comes down the pipeline that infuriates people and leads to their demise. The NCAA has been holding the ball for a very long time, but that shot clock is very close to running out!